2025 ANNUAL ONLINE BULL SALE
Monday 8th SEPTEMBER 2025, 6pm
Gippsland PERFORMANCE Herefords
Vision
‘To sell young Hereford bulls with structural soundness and above average genetic merit.’
The Concept
The concept for a performance based bull sale was first considered when five like minded Gippsland Hereford breeders met over a cup of coffee to discuss their breeding programs and breeding objectives and how they proposed to promote their Hereford Studs and sell their cattle, particularly their bulls, into the future.
Point of Difference
Interestingly they were all long time supporters of BREEDPLAN and the various technologies and science available to the stud cattle industry to support them in their breeding decisions and pursuing their breeding objectives.
It was considered important to have a point of difference and they therefore decided on the concept of having a performance based online bull sale.
Conditions of Entry
Conditions of entry were set to ensure each lot was structurally sound and fertile, not carrying any known adverse genetic conditions or Pestivirus, be sire verified and above average for various BREEDPLAN EBV’s, Indexes and the traits they considered were the profit drivers for the beef industry. They are confident the genetic merit of each lot will offer purchasers the prospect of genetic gain within their herds to meet their breeding objectives.
5th ONLINE BULL & FEMALE SALE
This years sale will be held Monday 8th September at 6pm on Auctions plus.
The cattle will be available for viewing on property from 10 am on sale day prior to the sale,
as well as on Sunday the 7th September between the hours of 10am and 3 pm.
Other viewing times outside these times may be organised with the vendors

Vendors:
Charellen Poll Herefords – Stan Walker – 0428 919 691
Mundook Herefords – Gary Mc Ainch – 0418 514 440
Tarwin Poll Herefords – David Meikle – 0429 800 756
Willack Poll Herefords – Bill Lack – 0459 777 474
Farrewell to Bill & Minnie Kee’s Warringa Stud
Earlier this year we said farewell to Bill & Minnie Kee’s Warringa Stud from our Gippsland performance Group. Bill was able to sell his entire stud herd to noted Victorian Breeders in Glendan Park, who should do well with the injection of Warringa Blood. Bill was a driving force in commencing our Gippsland Performance Herefords group. He was our unofficial Secretary and Organizer of zoom meetings and catch-ups. His knowledge of Herefords Australia processes and systems was invaluable in setting up our group. We wish Bill & Minnie well in their retirement and we know he will keep a keen interest in our group and the Hereford breed.
Selection Criteria that each entry must:
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Herdbook registered and BREEDPLAN recorded
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At least 12 months and not over 26 months old on date of sale
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Age appropriate measurements submitted to BREEDPLAN for all entries
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DNA tested, Sire verified, Poll Status, free of all known genetic conditions included in Herefords
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Independent structural assessment and fertility/semen test conducted by an independent
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Each entry must be in the top 30% of the Hereford Breed for either of the Sustainability ProductionIndex ($) or MSA Production Index ($)
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Each entry shall have a picture and video which will be placed online when available
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Each entry shall be guaranteed by the Vendor in the same terms and conditions as the current Herefords Australia Wodonga National Show and Sale Guarantee.
Ross Milne: 0408 057 558
Jenni O’Sullivan: 0428 222 080
Ryan Bajada: 0435 411 536
Online Sale – Helmsman Sale System
Peter Godbolt: 0457 591 929
Ray Attwell: 0428 836 136
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